Dear Democratic Activist:
Ah yes the unemployed… the invisible… the forgotten.
Republican conventional wisdom would have you believe that these unfortunate Americans are hopelessly bitter, alienated, filled with fear and afflicted with all the moral failings of Mitt Romney’s 47 percent.
If these unemployed folks truly want to improve their situations, Romney told us, all they need to do is borrow money from their parents and start their own businesses. And to encourage them to move in this direction, the Republicans in Congress have tried repeatedly to terminate benefits for the middle- to long-term unemployed.
For the millions of Americans who have been and remain unemployed, the Republicans in Congress have no empathy — none at all.
Even worse, they have no fear of the unemployed. They are convinced that no matter what cruel, stupid policies they support, they’ll never have to pay politically.
In Republican circles, it is an article of faith that the unemployed mostly do not vote — and that those who do are as likely as not to be influenced by the likes of Fox News and Rush Limbaugh.
At UCubed — the Union of the Unemployed — we set out during the 2012 election cycle to change things.
With support from the labor movement, we began to organize online, urging jobless households to BEE MAD @ THE GOP. Our Facebook-centric effort involved 35,000 fans daily. Those fans liked and shared our zany photos and micro-videos with their friends. So by the fall of 2012, UCubed was reaching over 835,000 viewers every day.
How does that measure up?
If you go to our landing page you can still see why the American Association of Political Consultants presented UCubed with a Poly Award for Best Use of Facebook in a Get-Out-The-Vote campaign. In key states, our ads moved the needle enough to help us win the White House and retain control of the United States Senate.
But that was then.
Now UCubed has embarked on a new campaign – Deep Six U-6 – that pokes fun at the callousness, intransigence and blatant ineptitude of the GOP Congressional leadership. Sure, they’re easy targets. But as our animated ads point out, it’s not so funny when you or a family member is still looking for a job.
U-6, by the way, is the broadest measure of unemployment. Nationally it stands at just under 14 percent, but in key Democratic states U-6 is even higher. And Mitch McConnell, John Boehner, Eric Cantor and their entire crew have kept U-6 high by targeting their austerity policies at working and middle-class families.
In 2012, our animated Facebook campaign starred the Bee family — Buzz and Honey — and the hard-working members of their hive.
In the 2014 cycle, we’ll be out to sink McConnell’s Navy.
McConnell’s Navy — now there’s a baaaaaad outfit for you.
Think Wolf Packs — you know the German subs that, during the early years of World War II, preyed ruthlessly on Allied shipping in the North Atlantic.
For the last 50 months, McConnell’s Navy has fired torpedo after torpedo into the jobs initiatives launched by President Barack Obama and Congressional Democrats.
They’ve used every trick in their arsenal to hold unemployment benefits hostage to tax cuts for the wealthy. They’ve attacked every program that might conceivably help a Democratic constituency.
So the Union of Unemployed is fighting back.
We’ve taken on McConnell’s Navy. And our Facebook fans are, once again, letting their friends know who’s on the side of the angels… and who’s just gunning for the weakest among us.
Last time out, we started from scratch and wound up having a very substantial impact.
This time, we’re starting out from a much stronger position.
We’ve learned how to empower this constituency.
We know how to talk effectively and persuasively about the issues. And this time, the right-wing Republicans are really going to feel the justified anger of the men and women they have tried to victimize.
I invite you to like and share our animated video with your friends.
And please — please help us spread the word. A dollar you give now is worth many dollars given later.
Any support that you can give to this effort of ours — be it $6… $12… $18 even $60 — will bring us closer to the glorious day when we sink McConnell’s Navy. Just click this link to contribute.
In Unity — Strength,